William Rosetti of San Francisco, CA was born and raised on a cattle ranch in Colorado. He graduated from the University of Colorado with an Aeronautical Engineering Degree and a Minor in Business. After graduation, William Rosetti joined the United States Air Force and served 9 years, including one year in Vietnam as an advisor to the Vietnamese Air force and a Forward Air Controller. After the Air Force, William Rosetti flew for Pan American World Airways out of San Francisco.

William Rosetti of San Francisco, CA was one of the founders and the first president of the Coalition for Better Housing, an organization of major residential housing owners and other organizations in San Francisco. In 2005, as he watched what Jerry Brown was doing to transform Oakland, William made the decision to move his residential operations to Oakland. He immediately became one of the major residential rental property owners in Oakland.

William Rosetti of San Francisco, CA also started CRC development company to renovate and improve commercial and residential properties in Oakland. These developments include a 25 unit building and projects of more than 130 units that are currently under development that will have an affordable onsite component.

William Rosetti of Oakland, CA’s work in real estate began with Grubb & Ellis, an Oakland real estate firm. He became the manager of the San Francisco Residential operation. Following Grubb & Ellis, William started TRI Realtors. He also started his own management firm, J & R Associates and began to acquire apartment buildings and do real estate development. TRI grew to 1200 agents and was sold to Prudential. William Rosetti of Oakland, CA took charge of the Northern California Real Estate Operations. TRI bought itself back from Prudential and sold itself to Coldwell Banker. William left the firm and devoted himself to managing his own businesses.

In 2011, California’s “236 program” was brought to William Rosetti of Oakland, CA’s attention by the Coldbrook non-profit housing foundation. The program sets aside housing for people making less than 80% of median income and maintains that affordability for 35 years from the date that the property is leased to the nonprofit. William Rosetti turned over 200 units to management by the foundation to assure housing affordability in East Oakland.

William serves on a wide variety of boards and foundations that have the goal of lifting up the communities in which he operates, including the Bank of San Francisco, Board of Enterprise for Youth, The Youth Tennis Association, and the Board of Populace.